ADC Awards, 2014 | ||
---|---|---|
Advertising | Advertising - Integrated | Gold |
Interactive | Online Content - Original Web Commercials | Gold |
Interactive | Online Content - Nonbroadcast Media | Gold |
Cannes Lions, 2014 | ||
CYBER LIONS | SOCIAL: ENGAGEMENT PLATFORM | GRAND PRIX |
DIRECT LIONS | Product & Service: Cars & Automotive Services | GOLD |
MEDIA LIONS | Product & Service: Cars & Automotive Services | SILVER |
MEDIA LIONS | Use of Media: Use of Branded Content & Sponsorship | SILVER |
PROMO & ACTIVATION LIONS | Promo & Activation: Digital & Social: Online Advertising in a Promotional Campaign | GOLD |
London International Awards 2014 | ||
TV/Cinema/Online Film | Branded Content | Silver Winners |
To create relevant tests of Volvo Trucks’ new features - in spectacular ways to reach a broad audience. How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months.We created a series of films testing new features. Highly relevant for the core target group, but at the same time spectacular enough to attract a broad audience. Why? Because truck buyers are surrounded by a lot of influencers like drivers, ...