Volvo Case study Live Test Series by Forsman & Bodenfors Gothenburg

The Case study titled Live Test Series was done by Forsman & Bodenfors Gothenburg advertising agency for Volvo in Sweden. It was released in Oct 2013.

Volvo: Live Test Series

Brand
Released
October 2013
Posted
October 2013
Market
Copywriter
Art Director
Art Director
Designer
Production Agency

Awards:

ADC Awards, 2014
AdvertisingAdvertising - IntegratedGold
InteractiveOnline Content - Original Web CommercialsGold
InteractiveOnline Content - Nonbroadcast MediaGold
Cannes Lions, 2014
CYBER LIONSSOCIAL: ENGAGEMENT PLATFORMGRAND PRIX
DIRECT LIONSProduct & Service: Cars & Automotive ServicesGOLD
MEDIA LIONSProduct & Service: Cars & Automotive ServicesSILVER
MEDIA LIONSUse of Media: Use of Branded Content & SponsorshipSILVER
PROMO & ACTIVATION LIONSPromo & Activation: Digital & Social: Online Advertising in a Promotional CampaignGOLD
London International Awards 2014
TV/Cinema/Online FilmBranded ContentSilver Winners

Credits & Description:

To create relevant tests of Volvo Trucks’ new features - in spectacular ways to reach a broad audience. How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months.We created a series of films testing new features. Highly relevant for the core target group, but at the same time spectacular enough to attract a broad audience. Why? Because truck buyers are surrounded by a lot of influencers like drivers, ...

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