World Health Organization/ WHO Case study Share Button Takeover by Advantage Y&R Namibia

The Case study titled Share Button Takeover was done by Advantage Y&R Namibia advertising agency for World Health Organization/ WHO in Namibia. It was released in Sep 2014.

World Health Organization/ WHO: Share Button Takeover

Released
September 2014
Posted
September 2014
Market
Creative Director

Awards:

The Loeries Awards 2015
Digital & Interactive CommunicationSocial Media - Type ABronze

Credits & Description:

If we share everything in our lives, why not share life itself? Under this motto, we took over the Share Button on Namibia's major news and entertainment sites to link the act of sharing to the gift of blood donation. For the World Health Organization's 'World Blood Donor Day' Advantage Y&R Nambia "recruited" THE social media icon, the share button, to raise awareness for the need for blood donation: Whenever someone tried to share an article with friends, one of our pop-ups appeared instead, i...

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