Ywca Case study COFFEE CART by DDB Auckland
The Case study titled COFFEE CART
was done by DDB Auckland advertising agency for Ywca in New Zealand. It was released in May 2013.
Ywca: COFFEE CART
Brand
Media
Released
May 2013
Posted
May 2013
Market
Agency
Executive Creative Director
Creative Director
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Promo and Activation Lions | Use of Promo & Activation; Best Use of Experiential Marketing in a Promotional Campaign | Silver |
| Spikes Asia 2013 | ||
| Media | Best Use of Special Events And Stunt/Live Advertising | Bronze |
| Outdoor | Stunts & Live Advertising | Bronze |
Credits & Description:
Type of entry: Use of Promo & Activation
Category: Best Use of Experiential Marketing in a Promotional Campaign
Advertiser: YWCA AUCKLAND
Product/Service: CHARITY
Agency: DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Executive Creative Director: Andy Fackrell (DDB Group New Zealand)
Creative Director: Steve Kane (DDB Group New Zealand)
Copywriter/Art Director: Jonathan Mcmahon (DDB Group New Zealand)
Copywriter/Art Director: Lisa Fedyszyn (DDB Group ...
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