42 Below Design & Branding 42below Recycled Cocktail Lemons Eco Soap by Colenso BBDO Auckland

42below Recycled Cocktail Lemons Eco Soap
The Design & Branding titled 42below Recycled Cocktail Lemons Eco Soap was done by Colenso BBDO Auckland advertising agency for 42 Below in New Zealand. It was released in Dec 2016.

42 Below: 42below Recycled Cocktail Lemons Eco Soap

Released
December 2016
Posted
December 2016
Industry

Awards:

Ad Stars 2017
PromotionProduct & Service: Drinks (alcoholic & Non-alcoholic)Crystal

Credits & Description:

Brand: 42below
Agency: Colenso Bbdo
Synopsis:
42BELOW is New Zealand’s favourite, maverick vodka brand, famous for its irreverence and boundary pushing ads.They’re also one of the purest vodkas in the world, but people were forgetting, and bartenders no longer had a reason to pour it. So, we had to give them a reason. What 42BELOW did have to talk about was their purity. A purity which comes from the fact it’s made in super-pure New Zealand. The challenge was, how could 42BELOW...

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