Absolut Vodka sought a powerful and differentiated way to enter the Northeast market of Brazil, and the choice for the city of Recife was a natural one.
But how to connect with the city, its diversity and contemporaneity in a fun and attractive way?
We created Sumo Sushi Bar by Absolut - a theme club where the fusion is the main course. Led by the most important Japanese chef in Brazil, the bar has a contemporary aesthetics of Japanese pop culture along, which merged with traditional...