Absolut Design & Branding, Case study, Making of ABSOLUT GREYHOUND by TBWA\Chiat\Day New York

The Design & Branding titled ABSOLUT GREYHOUND was done by TBWA\Chiat\Day New York advertising agency for subbrand: Absolut Vodka (brand: Absolut) in United States. It was released in Mar 2012.
Advertising campaign for Absolut

Absolut: ABSOLUT GREYHOUND

Brand
Absolut Vodka  (Absolut)
Media
Design & Branding, Case study, Making of
Released
March 2012
Posted
March 2012
Market
United States
Industry
Vodka
Agency
TBWA\Chiat\Day New York
Director
Carl Erik Rinsch
Producer
Nalina Baratz
Producer
Matthew Primm
Producer
Marcia Wigley Whitehouse Post
Editor
Bruce Herrman

Credits & Description:

Category: Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)

Advertiser: PERNOD RICARD

Product/Service: ABSOLUT VODKA

Agency: TBWA\CHIAT\DAY

Chairman/Chief Creative Officer: Mark Figliulo (TBWA\Chiat\Day\New York)

Global Creative Director/Copywriter: Sue Anderson (TBWA\Chiat\Day\New York)

Creative Director/Art Director: Ho...

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