American Express Design & Branding, Case study, Making of THE CHOSEN ONE by Fire Colombia

The Design & Branding titled THE CHOSEN ONE was done by Fire Colombia advertising agency for American Express in Colombia. It was released in Apr 2011.
Advertising campaign for American Express

American Express: THE CHOSEN ONE

Brand
American Express
Media
Design & Branding, Case study, Making of
Released
April 2011
Posted
April 2011
Market
Colombia
Industry
Credit Cards
Agency
Fire Colombia
Producer
Natalia Saldarriaga

Credits & Description:

Category: Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand

Advertiser: AMERICAN EXPRESS COLOMBIA

Product/Service: 5 YEARS OF AMERICAN EXPRESS IN COLOMBIA

Agency: FiRe COLOMBIA

Marketing Director: Paula Echeverry (Bancolombia)

Account Director: Rafael Uribe (DDB)

Account Manager: Felipe López (DDB)

Contents Director: Andrés Varga...

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