American International Assurance/ Aia Design & Branding SPACE TO PRAY by TBWASri Lanka

SPACE TO PRAY
The Design & Branding titled SPACE TO PRAY was done by TBWASri Lanka advertising agency for American International Assurance/ Aia in Sri Lanka. It was released in Sep 2014.

American International Assurance/ Aia: SPACE TO PRAY

Released
September 2014
Posted
September 2014
Market
Industry
Art Director
Illustrator

Awards:

Spikes Asia, 2014
DesignCOMMUNICATION DESIGN: PUBLICATIONSSilver Spike
Epica Awards 2014
PrintCorporate ImageGold
Cristal Awards, 2014
PRESSINSURANCE / BANKING / FINANCIAL SERVICEEMERALD
Asia Pacific Advertising Festival (AdFest) 2015
DIRECT LOTUSFLAT MAIL & PRINTBronze
MEDIA LOTUSBEST USE OF PRINTSilver
Kinsale Sharks Awards, 2015
MediaMedia Excellence - Best local execution of a Global BrandGold Winner

Credits & Description:

As a multinational insurance company who recently entered into Sri Lanka, with its new global positioning âThe Real Life Companyâ, AIA wanted to find a way to strengthen its connection with the local market. Most Sri Lankan's are Buddhist and during the month of May, celebrate Vesak, the holiest day of the year. During Vesak, Sri Lankans from all walks of life visit their local temple. From dusk till dawn, they follow religious observances where they sit and kneel on the ground. To protect thems...

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