BBDO: CANNES PANEL DISCUSSION

Credits & Description:

Advertiser: BBDO
Agency: BBDO NEW YORK
Category: Household
Advertising campaign: CANNES PANEL DISCUSSION
Executive Creative Director: Greg Hahn (BBDO New York)
Chief Creative Officer: David Lubars (BBDO New York)
Art Director: Lawrence Melilli (BBDO New York)
Project Manager: Harriet Flory (BBDO New York)
Copywriter: Matthew Mulvey (BBDO New York)

Brief Explanation
Our material needed to stand out at a festival plastered with slick, innovative work, grab people’s attention enough to pry them away from other ‘festivities’ and cost virtually nothing.

Outcome
Our seminar was among the most popular and well-attended. There was queue on the Palais steps an hour before the seminar started and the festival's largest theater was nearly filled.

Client Brief Or Objective
BBDO needed a way to promote its Cannes panel, “Everything Counts: A Dissection of What Makes Great Creative Great,” that would be discussing how the details ultimately make a great idea a great piece of creative.

Implementation
We made pieces that, on the surface, had no business being at Cannes. But upon further inspection, they were actually self-aware and clearly articulated their own flaws while conveying the panel’s theme. Posters were displayed on the walls of the Palais during the 2012 Cannes Lions Festival. Flyers were included in festival delegate welcome packages. Key chains were distributed by street teams outside the Palais steps.