Budweiser: Budweiser Prohibition, 3

Credits & Description:

Agency: Jones Knowles Ritchie
Client: Marcela Garcia
Typographer: Ian Brignell
Design Director: Paul Sieka
Copywriter: Jen Chandler
Illustrator: Filip Yip
Photographer: Martin Wonnacott
Executive Creative Director: Tosh Hall
Account Handler: Josh Griffin
Account Director: Phil Buhagiar
Managing Director: Sara Hyman
Designer: Mike Mcquaid
Designer: Sarah Schiesser
Designer: Badal Patel
Designer: Hanna Kim
Designer: Charlotte Jackson
Global Executive Creative Director: Tosh Hall
Managing Director: Sara Hyman
Design Director: Paul Sieka
Copywriter: Jen Chandler
Photographer: Martin Wonnacott
Illustrator: Filip Yip
Typographer: Ian Brignell
Account Director: Phil Buhagiar
Senior Account Manager: Josh Griffin
Description:
During the 1920s Prohibition era, more than half of all breweries in the U.S. shuttered their doors.But not Budweiser. The brand introduced a non-alcoholic (NA) variant to see them through. For Budweiser, the brew was an icon of perseverance in a time of adversity.
We decided to resurrect that story with the launch of Budweiser Prohibition Brew, creating the most confident NA beer the world has ever seen.