Roses Creative Awards 2017 | ||
---|---|---|
Design | Packaging | Silver |
The FAB Awards 2017 | ||
Brand Redesign | Alcoholic Drinks | Silver |
Category: Alcoholic Drinks
Client: Carlsberg
Agency: Taxi Studio
Synopsis:
Carlsberg EXPØRT needed to reposition themselves as a premium beer from Denmark.
We elevated Carlsberg’s Danish provenance with a design system based on the national flag and an aesthetic style inspired by ‘hygge’; the Nordic philosophy of blending the warm and cool. It’s Danish design with premium beer cues: credible and crafted, simple and powerful, warm and cool.