Carlsberg: The København Collection, 4

Credits & Description:

Client: Carlsberg UK
Agency: Taxi Studio
Associate Creative Director: Jonathan Turner-Rogers
Creative Director: Spencer Buck
Illustrator: Sam Hadley
Mid-weight Designer: Christie Gray
Senior Creative: Steven Yendole
Senior Creative Strategist: Claire Barret
Senior Visualiser: Matthew Hitchcock
Design Agency: Taxi Studio
Account Director: Laura Lancaster
Account Manager: Lottie Pettinger
Brand Portfolio Director: Darren Morris
Marketing Controller: Lynsey Wood
Synopsis:
To reinforce Carlsberg UK’s new Danish-centric strategy, we created limited edition packaging to translate the new positioning across the Carlsberg masterbrand. Borrowing from the beautiful simplicity of Danish design, each pack embodies an abstract interpretation of Carlsberg’s iconic ingredients: barley, the hop and Carlsberg’s legendary brewers’ yeast, which is the basis of the majority of today’s lagers. It’s not only a collection of essential ingredients but a collection of Danish-inspired designs that hero what’s at the heart of Carlsberg’s offering – premium beer from Denmark with love.