Clarks Design & Branding Originals Brand Book, 3 by Clarks International

Originals Brand Book, 3
The Design & Branding titled Originals Brand Book, 3 was done by Clarks International advertising agency for Clarks in United Kingdom. It was released in Jan 2016.

Clarks: Originals Brand Book, 3

Brand
Released
January 2016
Posted
January 2016

Awards:

Roses Creative Awards, 2016
DesignCorporate/Promotional LiteratureBronze

Credits & Description:

Agency: Clarks International
Client: Clarks
The brief was to create a trade ‘Brand Book’ that would communicate the Clarks Originals truths, including elements of the brand’s origins, the iconic status of its key styles and its evolution as a relevant brand in today’s competitive dress casual and athleisure footwear market. Paired back visual and copy reflect the minimalist approach of the Clarks Originals design philosophy - the Clarks Desert Boot, for example, consists of just a h...

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