Courvoisier: Limited Edition Lantern Pack, 3

Credits & Description:

Client: Courvoisier
Agency: Studio Minerva, London
Creative Director: Daniela Mihranian
Location: London
Synopsis:
Studio Minerva designed this luxurious gift pack for Courvoisier Cognac.
“Shortlisted for the Luxury Packaging Awards, the Courvoisier Lantern Gift Pack takes inspiration from Courvoisier's sophisticated style & Parisian heritage to create a unique and sophisticated outer packaging solution for a 1L bottle of VSOP Triple Oak.
The core brief was to create a piece of premium packaging that had a secondary purpose - whilst also disrupting at shelf and reflecting the brand's Parisian heritage.”
"Influenced by the strength and beauty of the Eiffel Tower itself, Studio Minerva's solution was a tactile metal case in a rich gold with detailed die-cut lattice work. Once opened the case can be used as a pair of candle holders to create a beautiful play of shadow and light, prolonging the brand experience at home.
'The elegant lantern marks the next chapter in Courvoisier’s long history of excellence and luxury, demonstrating the contemporary approach expected from and brand that has always been a pioneer in its field, from the 1800s right up to the present day,' Michael Cockram, Global Marketing Manager GTR, Beam Suntory.
The Gift Pack is available exclusively in Travel Retail from May 2017."