Energizer: SWITCH COVERS

Credits & Description:

Advertiser: ENERGIZER
Agency: RAI
Category: Point of Sale
Art Director: Bruno Cirello (Rái)
Copywriter: André Baldez (Rái)
Creative Director: Bruno Cirello (Rái)
Executive Creative Director: Camila Maschietto (Rái)
Illustrator: Claudinê Ferlon (Rái)
Executive Creative Director: Maurício Cavalcanti (Rái)
Creative Director: André Baldez (Rái)
Photographer: Fernando Manso (Rái)

Brief Explanation
With a small budget, we needed to come up with some kind of media to communicate the batteries. The client wanted something original and that would stand out. So since we were talking about energy, what has more energy than light itself?

Implementation
We created battery clusters sticker decals, shaped as light switch covers. They were stuck over light switches of some home depots, toy stores and construction home-centers.

Outcome
As the consumer pushed the button, the batteries would fit into the clusters, turning the lights on, instantly demonstrating the Energizer batteries’ power. A fun and straight-to-the-point way to get our message across.

Client Brief Or Objective
Communicate that Energizer batteries are pure instant energy.