Eno: JIGSAW PUZZLE

Credits & Description:

Advertiser: GLAXOSMITHKLINE ASIA
Agency: OGILVY & MATHER INDIA
Category: Foods
Executive Creative Director: Ajay Gahlaut (Ogilvy India)
Production: Anand Kumar (Ogilvy India)
Production: Sanjeev Ranga Reddy (Ogilvy India)
Designer: Ojasvi Mohanty (Ogilvy India)
Production Manager: Satyajit Basu (Ogilvy India)
Management Supervisor: Ashna Sharma (Ogilvy India)
Creative Director: Jossy Raphael (Ogilvy India)
Photographer: Manoj Kumar Jain (Ogilvy India)
Art Director: Ojasvi Mohanty (Ogilvy India)
Art Director: Deepanshu Rishi (Ogilvy India)
Designer: Deepanshu Rishi (Ogilvy India)
Design Director: Nitin Srivastava (Ogilvy India)
Sr. Creative Director: Nitin Srivastava (Ogilvy India)

Client Brief Or Objective
To design posters for the brand Eno, highlighting its ability to provide instant relief.

Implementation
The posters featured different food (pig, chicken, fish) as scattered jigsaw puzzles, thereby dramatizing the instant relief provided by Eno.

Outcome
The posters stood out in the cluttered retail environments. They helped refresh the brand image of Eno and also increase sales considerably.

Brief Explanation
Eno has been talking about instant relief for many years; the challenge was to find a refreshing way to say the same message so that it doesn't become a blind spot for the consumer.