Foundry 852: Space to Create, 1

Credits & Description:

Client: Foundry 852
Agency: Ogilvy
Advertising Agency: Ogilvy, Hong Kong, Hong Kong
Cco: Reed Collins
Creative Director: Michele Salati
Designers: Daniel Brokstad
Published: March 2020
Country: Hong Kong
Synopsis:
To spark interest in Foundry 852 - A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space to Create' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colourful illustrations that reflected the meaning of each headline. We also created digital animations of the illustrations, including an interactive installation where the Chinese characters would respond to the movements of people in the new campus in real-time.