Gesicht Zeigen!: The tear-open-mailing for "Mein Kampf" - against racism", 4

Credits & Description:

Agency: Ogilvy Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany
Publishing House: Europa Verlag, Berlin/Munich/Vienna
Advertiser's Supervisor: Uwe-Karsten Heye
Advertiser's Supervisor: Sophia Oppermann
Advertiser's Supervisor: Rebecca Weis
Account Management: Stephen Kimpel
Account Management: Iskra Velichkova
Publisher: Christian Strasser
Executive Creative Director: Tim Stuebane
Executive Creative Director: Birgit van den Valentyn
Production: H&O Gmbh
Brand Director (Client): Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Post Production Press: vividgrey.de
Post Production Press: Simon Geis
Chief Creative Officer: Dr. Stephan Vogel
Designer: Stephan Westerwelle
Art Director: Philipp Bertisch
Art Director: Matthias Bauer
Art Director: Andreas Richter
Photographer: Laif/Agentur für Photos & Reportagen
Photographer: Dominik Thomas Butzmann
Print Producer: Uschy Koebe
Print Producer: Knud Schlaudraff
Copywriter: Anke Roell
Copywriter: Janne Sachse
Description:
Hitler’s “Mein Kampf“ (My Struggle), the Nazi propaganda book, can be published once again in Germany after its 70-year copyright expired – unleashing a debate in a country struggling against new right-wing extremism. On behalf of “Gesicht Zeigen!” – an association encouraging people to stand against racism – we are fighting back with a book: “Mein Kampf – against racism”! By taking the same title and layout as the original, we created a counterbook featuring 11 ­people and their courageous struggle against racism. We promoted the launch with a provocative mailing to journalists.