Mena Effie Awards 2015 | ||
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Cosmetics and Fragrances | Cosmetics and Fragrances | Silver |
Client: Procter And Gamble
Brand Name : Gucci
Agency: You Experience
In a category were hundreds of new product launches happen each Year, Gucci was under pressure to deliver great trial and sales figures. We came up with an activation focusing on the 5 senses, driving consumers at the heart of the experience while focusing on Luxury, Diamonds and customized experiences.