Honda Design & Branding Honda. Great Journey. [image] 3 by Dentsu Inc. Tokyo
![Honda. Great Journey. [image] 3](https://fcdn.me/a57/4b9/honda-honda-great-journey-image-3-d7f2ad5eec94dd9d0e19cb0e30.jpg "Honda. Great Journey. [image] 3")
Honda: Honda. Great Journey. [image] 3
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Craft: Art Direction - Single Or Campaign | Merit |
| Design | Branding: Identity System | Gold |
| ADFEST 2017 | ||
| Design Lotus | Best Integrated Design Campaign | Bronze |
| D&AD 2017 | ||
| Graphic Design | Integrated Graphics | Wood Pencil |
| The ADC Annual Awards 2017 | ||
| Design | Branding / Branding Systems / Corporate Identity for Print - Series | Bronze Cube |
Credits & Description:
Agency: Dentsu Inc.
Client: Honda Motor Co., Ltd.
Digital Designer: Komei Sato
Digital Designer: Atsushi Hashimoto
Digital Designer: Yusuke Kitani
Director: Masato Goto
Director: Kazuhiro Yamamoto
Music Producer: Satoshi Yoshitake
Agency Producer: Misato Tachibana
Production Manager: Kanae Harada
Production Company: Tyo drive
Design Agency for Vehicles: Map Project Office
Vehicle Model-making: Ogle Models & Prototypes
Digital Design Company: Kaibutsu
Designer: Daisuke Hatakeyama
Designer: Taiji Kimura
Designer: Anna Saito
Art Director: Yoshihiro Yagi
Creative Director: Morihiro Harano
Copywriter: Haruko Tsutsu
Copywriter: Scott Lehman
Producer: Yuta Harasawa
Design Agency: Creative Power Unit
Design Agency: Pen Inc.
Background Overview:
The Honda Great Journey Project Explores The Far-Reaching Potential Of Autonomous Driving Technology. It Visualizes An Overland Trip From Africa To South America—The Route Of Humanitys Most Ancient Migration—In Seven Scale-Model Concept Vehicles, Each Designed For A Specific Type Of Terrain. By Revealing The Benefits Of Autonomous Driving Beyond Simple Efficiency And Safety, It Offers A New Vision Of Travel Enjoyment And Human Mobility For The Future.