IBM Design & Branding, Case study Not Easy [image] by Ogilvy & Mather New York
![Not Easy [image]](https://fcdn.me/6dd/0d4/ibm-watson-not-easy-image-3556f0536ca4a94179e5622a77.jpg "Not Easy [image]")
The Design & Branding titled Not Easy [image]
was done by Ogilvy & Mather New York advertising agency for subbrand: IBM Watson (brand: IBM) in United States. It was released in Oct 2016.
IBM: Not Easy [image]
Brand
Media
Released
October 2016
Posted
October 2016
Market
Production Agency
Agency
Executive Creative Director
Chief Creative Officer
Creative Director
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Awards:
| Cannes Lions 2017 | ||
|---|---|---|
| Digital Craft | Data: Curation of Data | Bronze Lion |
Credits & Description:
Title: Not Easy
Agency: Ogilvy New York
Brand: Ibm
Country: USA
Entrant Company: Ogilvy New York
Advertising Agency: Ogilvy New York
Media Agency: Neo@Ogilvy, New York
Pr Agency: Ibm, New York / Kidinakorner, Los Angeles
Production Company: The Mill, New York / Kidinakorner, Los Angeles / Ogilvy New York
Senior Planner: Nika Gokhman (Ogilvy New York)
Chief Creative Officer: Teddy Lynn (Ogilvy New York)
President, Content & Social:...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
![IBM Watson: Ibm Watson Iot Centre, Munich [image] 1 Design & Branding by Universal Design Studio, VOK DAMS Gesellschaft Fur Kommunikation Mbh](https://fcdn.me/704/9c3/ibm-watson-ibm-watson-iot-centre-munich-image-1-56aa805ae9b831b60823c96081.jpg?h=260 "Ibm Watson Iot Centre, Munich [image] 1")
![IBM Watson: Ibm Watson Iot Centre, Munich [image] 2 Design & Branding by Universal Design Studio, VOK DAMS Gesellschaft Fur Kommunikation Mbh](https://fcdn.me/872/e43/ibm-watson-ibm-watson-iot-centre-munich-image-2-e46e895fcab5f9effaa29e32c5.jpg?h=260 "Ibm Watson Iot Centre, Munich [image] 2")
![IBM Watson: Ibm Watson Iot Centre, Munich [image] 3 Design & Branding by Universal Design Studio, VOK DAMS Gesellschaft Fur Kommunikation Mbh](https://fcdn.me/9d5/e6a/ibm-watson-ibm-watson-iot-centre-munich-image-3-fbb6c457a49fd4f72483c79c94.jpg?h=260 "Ibm Watson Iot Centre, Munich [image] 3")
![IBM Watson: Ibm Watson Iot Centre, Munich [image] 4 Design & Branding by Universal Design Studio, VOK DAMS Gesellschaft Fur Kommunikation Mbh](https://fcdn.me/9ca/780/ibm-watson-ibm-watson-iot-centre-munich-image-4-f5fecf5c388ed9cf13dfcc707d.jpg?h=260 "Ibm Watson Iot Centre, Munich [image] 4")
![IBM: The Voice of Art [radio] Radio ad by Ogilvy Sao Paulo](/static/radio.svg "The Voice of Art [radio]")
![IBM: The Voice of Art [short version] Ambient Advert by Ogilvy Sao Paulo](https://fcdn.me/23a/858/ibm-the-voice-of-art-short-version-765bd456b99a4db60be5082279.jpg?h=260 "The Voice of Art [short version]")
![Illinois Council Against Handgun Violence: The Gun Violence History Book [video] Film by FCB Chicago, Lord + Thomas, The Mill](https://fcdn.me/3a7/766/illinois-council-against-handgun-violence-the-gun-violence-history-book-9f63835c59b7292486d00d912e.jpg?h=260 "The Gun Violence History Book [video]")
