Jeep: Jeep Snacks [image]

Credits & Description:

Media: Experiential
Category: Automotive
Advertised brand: Jeep
Advert title: Jeep Snacks
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Benjamin Merkel, Helge Kniess, Hans-Juergen Kaemmerer
Art Director: Thomas Koch, Micheal Fluhr
Copywriter: Christian Urbanski
Account Director: Rafael Koldewey, Tu-Linh Huyn
Agency Producer: Netti Weber
Published/Released: 2017

Description/Release synopsis:
Jeep Snacks
OUTDOOR FOOD FOR REAL JEEP FANS
Jeep is built to escape the concrete jungle. But how can we give urban people a taste of what they can expect outdoors? Easy: We let them taste it. To find out how hungry people really were for adventure, we served something special: Jeep Snacks. Mealworms sweet & sour? Roasted black scorpion? Or a tarantula? These new snacks gave everyone an exotic taste of adventure. We challenged adventurers in shopping malls, railway stations, car parks, outdoor stores and Jeep Showrooms to taste our snacks and win an exclusive Jeep off-road training. Brave gourmets could also order the yummy snacks online.