Kamoi Kakoshi Design & Branding mt ex 3331 [image] 5 by Iyamadesign Inc.

mt ex 3331 [image] 5
The Design & Branding titled mt ex 3331 [image] 5 was done by Iyamadesign Inc. advertising agency for Kamoi Kakoshi in Japan. It was released in Oct 2016.
Advertising campaign for Kamoi Kakoshi

Kamoi Kakoshi: mt ex 3331 [image] 5

Brand
Kamoi Kakoshi
Media
Design & Branding
Released
October 2016
Posted
October 2016
Market
Japan
Industry
Household maintenance & pet products
Agency
Iyamadesign Inc.
Art Director
Koji Iyama
Creative Director
Koji Iyama
Designer
Mayuko Watanabe
Photographer
Sachie Abiko

Awards:

D&AD 2017
Spatial & Experiential DesignTrade Show & Exposition DesignWood Pencil
The ADC Annual Awards 2017
DesignEnvironmental / Retail / Restaurant / Office - SeriesSilver Cube

Credits & Description:

Agency: iyamadesign inc.
Client: Kamoi kakoshi Co., Ltd.
Art Director: Koji Iyama
Photographer: Sachie Abiko
Music Composer: Jun Momose
Editor: Kenji Akasabi
Designer: Mayuko Watanabe
Creative Director: Koji Iyama
Description:
Washi tape ‘mt’ got popular to decorate things and developed a new market as a nifty and useful gadget.
Many promotional exhibitions have been held and this is the one in Tokyo, Japan. Our aim was to offer customers extraordinary experience through ‘mt’, so the site hunting was the most important task for us. The venue, gallery ‘3331’ was used to be an elementary school. We covered the spacious rooms with black grid and created a monotone geometric space then placed a temporary shop and a tricycle car. In contrast, we exhibited fluorescent colored tapes in another room.