Louis Vuitton Design & Branding Yayoi Kusama, 2 by WORK

Yayoi Kusama, 2
The Design & Branding titled Yayoi Kusama, 2 was done by WORK advertising agency for Louis Vuitton in Japan. It was released in Jan 2013.

Yayoi Kusama, 2

Credits & Description

An artist book to celebrate the Louis Vuitton-Yayoi Kusama 2012 collaboration, and inspired by Kusama’s symbolic polka dots that represent the ‘self-obliteration’ of one’s ego. Aside from silkscreen and die-cut production methods, the three-fold cover uses three different materials, including a paper that resembles the Louis Vuitton paper bag, and also a canvas material. The latter depicts the art canvas that Kusama uses for her drawings. The inside pages are printed on a paper stock that is meaningful to WORK, and successfully used for many of our print projects.Client: Louis Vuitton JapanDesigner Geraldine Chua Ernest Ho MAA Farah SimanDesign Director Theseus ChanPhotographer Kishin Shinoyama Jean Marc Cedile Bruno AsselotPublishing Company Louis Vuitton JapanDesign Agency WORKPrinters AlsOdoMinieProducers ASHU NAKANISHIYA

Designer Geraldine Chua Ernest Ho MAA Farah Siman

Design Director Theseus Chan

Photographer Kishin Shinoyama Jean Marc Cedile Bruno Asselot

Publishing Company Louis Vuitton Japan

Design Agency WORK

Printers AlsOdoMinie

Producers ASHU NAKANISHIYA