Mega Image Design & Branding, Case study Veggie Heroes by BV McCann Erickson Bucharest
The Design & Branding titled Veggie Heroes
was done by BV McCann Erickson Bucharest advertising agency for Mega Image in Romania. It was released in Jun 2017.
Mega Image: Veggie Heroes
Brand
Media
Released
June 2017
Posted
June 2017
Market
Chief Creative Officer
Art Director
Art Director
Copywriter
Credits & Description:
Media: Case Studu\y
CLIENT: MEGA IMAGE ROMANIA
AGENCY: MCCANN BUCHAREST
CHIEF CREATIVE OFFICER: CATALIN DOBRE
COPYWRITER: IOANA ZAMIR
ART DIRECTOR: ALIN SIRBU
ART DIRECTOR: ION COJOCARU
Synopsis:
Facts: according to Romanian Health Ministry data, 1 in 4 kids is overweight or obese
How do you convince kids to eat boring fruits and vegetables when the store shelfs are full of colorfully packaged sweets?
You even the odds by packaging frui...
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