Microsoft Design & Branding Changing the Game, 5 by McCann New York

Changing the Game, 5
The Design & Branding titled Changing the Game, 5 was done by McCann New York advertising agency for Microsoft in United States. It was released in Sep 2019.
Advertising campaign for Microsoft

Microsoft: Changing the Game, 5

Brand
Microsoft
Media
Design & Branding
Released
September 2019
Posted
May 2020
Market
United States
Industry
Video Games/Consoles
Agency
McCann New York

Awards:

ANDY Awards 2020
Reset-Gold
Bravery-Gold
ADC Awards 2020
AdvertisingDesign for GoodGold Cube
AdvertisingInnovationGold Cube
IntegratedDesign for GoodDesignism
IntegratedInnovationBest of Discipline
IntegratedInnovationGold Cube
Clio Awards 2019
Public RelationsCause RelatedShortlist
Film31 seconds to 60 secondsShortlist
Branded EntertainmentFilm - UnscriptedSilver
DesignProduct DesignGold
Public RelationsProduct LaunchBronze
InnovationProduct InnovationGrand

Credits & Description:

Client: Microsoft
Agency: McCann
Advertising Agency: McCann, New York, USA
Chief Creative Officer: Sean Bryan
EVP, Executive Creative Director: Shayne Millington
EVP, Executive Creative Director: David Banta
Associate Creative Director: Martha West
Associate Creative Director: Will Montgomery
Senior Art Director: Julie Koong
Senior Copywriter: David Cappolino
EVP, Executive Account Director: Tina Galley
SVP, Group Account Director: Rosemary Calderone
Account Director: Pat Six
Account Supervisor: Kyle Ross
EVP, Global Chief Communications Officer: Jeremy Miller
SVP, Head of Integrated Production: Carolyn Johnson
Producer: Rebecca Magner
SVP, Director of Project Management: Stella Warkman
Music Producer: Dan Gross
Music Business Manager: Sam Belkin
SVP, Executive Music Producer: Eric David Johnson
Director: Bryan Buckley
CCO/COE/Co-Composer: Joel Simon
Country: United States
Published: April 2020
Synopsis:
When technology empowers each of us, it empowers all of us. This Super Bowl, follow the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft's commitment to building accessible technology that levels the playing field and creates opportunity for all of us.