New Yorkers Against Gun Violence/ NYAGV Design & Branding Sign Their Yearbook [image] 5 by Volt
![Sign Their Yearbook [image] 5](https://fcdn.me/024/33b/new-yorkers-against-gun-violence-nyagv-sign-their-yearbook-image-5-800cca5a6195c0a46b4872916e.jpg "Sign Their Yearbook [image] 5")
New Yorkers Against Gun Violence/ NYAGV: Sign Their Yearbook [image] 5
Awards:
| D&AD 2017 | ||
|---|---|---|
| Media | Use of Pr | Wood Pencil |
Credits & Description:
Agency: Volt Stockholm
Client: New Yorkers Against Gun Violence
Art Director/Copywriter: Linus Bronge
Art Director/Copywriter: Oskar Pernefeldt
Client Manager: Maria Sandberg
Production Manager: Gabriela Brandén
Film Editor: Staffan Kjellvestad
Assistant Film Editor: Simón Ubeira
Photography: United Frog Studios
Pr Consultants: 500
Music: Singsing
Digital Designer: Per Sturesson
Creative Director: Daniel Vaccino
Description
It’s American tradition to sign each other’s yearbook at the end of high school, but the reality is that over 2000 children die every year as a result of gun related violence before they get a chance to. Together with New Yorkers Against Gun Violence we created “Sign Their Yearbook”, which centers around a physical yearbook in honour of all the students that never got the chance to be in one. The signatures collected on a campaign website were printed in the book and handed over to the US Congress as an official petition to strengthen the gun laws.