Onitsuka Tiger Design & Branding REKINDLE THE LEGEND by Interbrand Group
The Design & Branding titled REKINDLE THE LEGEND
was done by Interbrand Group advertising agency for subbrand: Onitsuka Tiger (brand: Onitsuka Tiger) in Japan. It was released in Dec 2012.
Onitsuka Tiger: REKINDLE THE LEGEND
Brand
Media
Released
December 2012
Posted
December 2012
Market
Industry
Agency
Art Director
Creative Director
Credits & Description:
Advertiser: ASICA CORPORATION
Agency: INTERBRAND
Category: Other Video Content
Advertising campaign: REKINDLE THE LEGEND
Creative Director: Hideto Matsuo (Interbrand)
Art Director: Koichi Fujimura (Interbrand)
Strategy Director: Alexander Murray (Interbrand)
Implementation
With a short movie, we showed an idealized "day in the life" of the target customer. This captured their world in a creative way that employees and retailers could instant...
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