Advertiser: OSRAM
Agency: THE BRAND UNION
Category: Design Typography
Advertising campaign: ORANGE AWARD
Creative Director: Norman Quadflieg (The Brand Union)
Structural Designer: Volker Schumann
Senior Designer: Stephan Pantel (The Brand Union)
Senior Consultant: Jens Tarnowski (The Brand Union)
Brief Explanation
Osram has evolved from light bulb manufacturer to a provider of fascinating lighting solutions: this demanded an innovativ...