Pedder Group Design & Branding The Gourmand [english] by WORK

The Gourmand [english]
The Design & Branding titled The Gourmand [english] was done by WORK advertising agency for Pedder Group in United Kingdom. It was released in Jan 2016.

The Gourmand [english]

Brand:Pedder Group
Agency:WORK
Market:United Kingdom
Industry:Shoes, Apparel & Accessories Stores
Media:Design & Branding
Released:January 2016

Credits & Description

Agency: Work
Client: Pedder Group
Art Director: Ernest Ho
Copywriter: Abigail Tan
Creative Director: David Lane
Creative Director: Marina Tweed
Design Director: Theseus Chan
Designer: Wu Yanrong
Illustrator: Jean Jullien
Managing Editor: Valerie Chow
Photographer: Matthieu Lavanchy
Photographer: Aaron Tilley
Set Designer: Georgina Pragnell
Writer: Helen Jennings
Writer: Ananda Pellerin
Writer: Kingston Trinder
Design Agency: Work
Printer: Alsodominie
Account Director: Andie Ngoh
Brand Director (Client): Marika Nanni
Chief Executive Officer: Peter Harris
The voice of fashion retailer On Pedder, Pedderzine, presents a seasonal curation of designer accessories in a bold and progressive direction. For Issue No.17, On Pedder teamed up with arts & culture journal, The Gourmand to serve the most delectable, exotic and drool-worthy edit of the season. Bringing about a series of exotic dishes through the fusion of luxury ingredients and products, this tongue-in-cheek approach of the cover hints at the theme of a fashion and food journey within the pages. The publication includes illustrations from artist Jean Jullien and creative from WORK.