Pinacoteca do Estado de Sao Paulo: Pina_, 1

Credits & Description:

Agency: F/Nazca Saatchi & Saatchi
Client: Pinacoteca do Estado de São Paulo
Designer: Marcelo Ribeiro
Designer: Rodrigo Castellari
Art Director: Rodrigo Castellari
Art Director: Marcelo Ribeiro
Art Director: Rafael Kfouri
Creative Director: Rodrigo Castellari
Creative Director: Marcelo Ribeiro
Chief Creative Officer: Fabio Fernandes
Typographer: Rodrigo Castellari
Typographer: Marcelo Ribeiro
Typographer: Rafael Kfouri
Illustrator: Marcelo Ribeiro
Illustrator: Alexandre Yamamoto
Illustrator: Henrique Nino Cencini
Description:
A museum can appear solemn and complicated. But Pinacoteca is a museum that places visitors at the heart of its actions, demystifying the act of appreciating art by guiding visitors in a personal and welcoming manner.
Its identity is simple, lighthearted, friendly and open. It is a tribute to the architecture of the building, a 19th-century project with contemporary touches that celebrate the past and the present. The logo assumes the Pinacoteca’s nickname: Pina.
And the underline symbol highlights what’s important and, like a digital cursor is an invitation of what’s to come.