Prudential Design & Branding, Case study, Making of CHA-CHING MONEY-SMART KIDS by Ogilvy Public Relations Hong Kong, Prudential, Turner

The Design & Branding titled CHA-CHING MONEY-SMART KIDS was done by Ogilvy Public Relations Hong Kong, Prudential, Turner advertising agencies for Prudential in Hong Kong SAR China. It was released in Oct 2011.
Advertising campaign for Prudential

Prudential: CHA-CHING MONEY-SMART KIDS

Brand
Prudential
Media
Design & Branding, Case study, Making of
Released
October 2011
Posted
October 2011
Market
Hong Kong SAR China
Industry
Corporate Communication, Charities, Foundations, Volunteers
Agency
Turner
Director
Con Apostolopoulos
Agency
Prudential
Agency
Ogilvy Public Relations Hong Kong

Credits & Description:

Category: Best use of brand sponsorship integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)

Advertiser: PRUDENTIAL CORPORATION ASIA

Product/Service: CHILDREN'S FINANCIAL LITERACY PROGRAM

Agency: PRUDENTIAL CORPORATION ASIA

Agency: TURNER MEDIA SERVICES

Agency: OGILVY PUBLIC RELATIONS WORLDWIDE

Director/Regional Marketing: Sean Rach (Prudential Corporati...

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