Quercus Design & Branding Life in Five Seconds, 5 by H-57

Life in Five Seconds, 5
The Design & Branding titled Life in Five Seconds, 5 was done by H-57 advertising agency for subbrand: Quercus Books (brand: Quercus) in Italy. It was released in May 2013.

Quercus: Life in Five Seconds, 5

Released
May 2013
Posted
May 2013
Market
Industry
Agency

Awards:

Epica Awards 2013
Graphic DesignPublication DesignBRONZE

Credits & Description:

Client: Quercus Books, Design Book: "Life in Five Seconds"
Agency (& City): H-57 Milan
Creative Director(s): Matteo Civaschi & Gianmarco Milesi
Copywriter(s): Gianmarco Milesi
Art Director(s): Matteo Civaschi
Graphic Design: Matteo Civaschi & Anna Barisani
Managing Director: Marco Dalbesio
Group Manager: Sabrina Di Gregorio
Publishing Director: Jenny Heller, Quercus Book
Short explanation
The Idea
The original idea (born on the web) was to represent, in the shortest possible way and using only graphic icons, the history of famous people, historical events, objects, movies and everything else.
Each story is squeezed into as few graphic icons as possible, with a dry and almost cynical humour.
Description
LIFE IN FIVE SECONDS
Book
The Idea
The original idea (born on the web) was to represent, in the shortest possible way and using only graphic icons, the history of famous people, historical events, objects, movies and everything else.
Each story is squeezed into as few graphic icons as possible, with a dry and almost cynical humour.
The Book
The book was published in the Uk by Quercus Books and also in Italy, Germany and Spain (and soon in France and Japan) by major publishing houses.
The subjects encompass everything from pop culture (Michael Jackson, The Beatles, The Simpsons) to religion (God), from history (Napoleon, French Revolution, Abraham Lincoln) to movies (The Lord of the Rings, Avatar), from objects (Computer) to places (Sahara, Manhattan) to famous people (Picasso, Gordon Ramsay, Sigmund Freud, Steve Jobs).
The Results
Besides posters, Life in Five Seconds gave life also to a facebook page, posters, videos and merchandising.