Record Store Day: 10th Birthday, 1

Credits & Description:

Category: Recreation, Leisure
Media: Experiential
Brand: Record Store Day
Agency: Cheil
Geo: United Kingdom
Advertising Agency: Cheil, London, UK
Creative Directors: Senan Lee, Pansy Aung
Art Director: Pansy Aung
Copywriter: Senan Lee
Illustrator: Hamlet Auyeung
Photographer: Samuel Li
Additional Credits: Ed Robertson
Published: April 2017
Description: Following from the success of last year’s Soho posters, creatives Senan Lee and Pansy Aung have created a campaign to celebrate the 10th anniversary of Record Store Day. As the annual event celebrates a decade of supporting independent record stores, the team designed a campaign based around birthday celebrations.
Witty lines and record motifs were printed onto balloons and given to shops and vinyl fans to show their support for the big day. An official poster was also created using the balloons and sent to every record store taking part. Throughout the process, the team created the event’s new logo with designer Hamlet Auyeung. This was then subsequently applied to all new communications and a range of branded merchandise to raise money for the day.