Samsung Design & Branding, Case study SAMSUNG SMART BIKE by Leo Burnett Milan

The Design & Branding titled SAMSUNG SMART BIKE was done by Leo Burnett Milan advertising agency for Samsung in Italy. It was released in Feb 2014.

Samsung: SAMSUNG SMART BIKE

Brand
Released
February 2014
Posted
February 2014
Market
Digital Creative Director
Producer
Director
Production Agency

Awards:

Kinsale Shark Advertising Festival 2014
DIGITAL: INTERNATIONAL DIGITAL CRAFTInnovative use of technologySilver
DESIGNAny otherGold
International ANDY Awards 2015
RESET/InnovationBusiness Products & Communication ServicesSilver
The New York Festival, 2015
IntegratedBest Use: Avant-GardeTHIRD PRIZE AWARD
AICP NEXT AWARDS, 2015
Mobile-Winner

Credits & Description:

Agency: LEO BURNETT MILAN ITALY
Category: Innovative use of technology
Client: SAMSUNG CONSUMER ELECTRONICS
WEBSITE
http://awards.lbdevelop.com/bike/SharkSmartBike.html
CREDITS
Creative Director: Executive Creative Directors: Alessandro Antonini; Francesco Bozza - Creative Directors: Christopher Jones / Cristiano Tonnarelli
Creative Team: Copywriter: Alice Jasmine Crippa - Art Directors: Gianluca Ignazzi / Andrea Muccioli / Gaia Barison
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