Sausage Fun: How to turn sausages into balloons, 2

Credits & Description:

Advertised brand: Sausage Fun
Advert title: How to turn sausages into balloons
Advertising Agency: Jekyll & Hyde, Saint Petersburg, Russia
Creative Director: Mikhail Rakov
Art Director: Roman Kirichenko
Copywriter: Mikhail Rakov
Published/Released: Jule, 2018
Task:
Promotion of meat production, sausages
Solution:
To draw attention to the product, it was decided to create a series of limited promotional packaging
Synopsis:
The idea itself is easily read and more than obvious: sausages are very similar to inflatable balloons, from which clowns twist different animals.
The main problem of implementation was that one cannot twist a chicken, cow or pig from these "balloons". Therefore, we decided to do what the children and samurai do: if common sense doesn't work, be reckless. In other words, we gave up logic in favor of pure emotion. Therefore, when we combine chicken and pork, we get a giraffe; and pork with beef results in a horse.