WWF: Camouflage for Pirin [image] 4

Credits & Description:

Category: Public Interest, NGO
Media: Integrated
Brand: WWF
Agency: Noble Graphics Creative Studio
Geo: Bulgaria
Advertising Agency: Noble Graphics, Sofia, Bulgaria
Creative Director: Maria Milusheva
Graphic Designer: Emilyana Kancheva
Strategic Planner: Zhelez Atanasov
Account Assistant: Ivan Radulovski
Photographer / Video: Vasil Germanov
Hair&Makeup: Nadya Sivkova
Video Editing: Hand Played Production
Published: September 2017
Description:
WWF creates a fashion collection with a purpose: to save a national park in Europe.
WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*.
The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery.
Discover the entire collection and more information about the project at https://www.savepirin.com/
*Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities.
Concrete should not become a trend in Pirin National Park