Agency: R Agency
Advertising Agency: R Agency, Kyiv, Ukraine
Published: April 2020
Silpo is the 2-nd biggest grocery retail in Ukraine. Every Easter all stores in the country are making similar promotional materials with Easter cakes and “krashanka” — eggs that are painted with traditional Ukrainian patterns. But in 2020 due to you “all know what” we decided to change the tone of communication. We used the situat...