The Advertising & Design Club of Canada: LOVE/HATE - AWARD SHOW

Credits & Description:

Category: Exhibitions & Live Events

Advertiser: THE ADVERTISING AND DESIGN CLUB OF CANADA

Product/Service: THE ADVERTISING AND DESIGN CLUB OF CANADA

Agency: LEO BURNETT TORONTO

Date of First Appearance: Nov 1 2010

Entrant Company: LEO BURNETT TORONTO, CANADA

Chief Creative Officer: Judy John (Leo Burnett, Toronto)

Creative Director: Judy John (Leo Burnett, Toronto)

Creative Director: Lisa Greenberg (Leo Burnett, Toronto)

Copywriter: Steve Persico (Leo Burnett, Toronto)

Art Director: Dave Tupper (Leo Burnett, Toronto)

Art Director: Anthony Chelvanathan (Leo Burnett, Toronto)

Designer: Dave Tupper (Leo Burnett, Toronto)

Print Producer: Gladys Bachand (Leo Burnett, Toronto)

Project Manager: Dawn Green (Leo Burnett, Toronto)

Media placement: branding at award shoq - At Award Show - November 2010



Describe the brief from the client

We were asked to create a theme and look for the Advertising and Design Club of Canada annual awards show. This particular piece was the call for entry and had to communicate that theme.



Describe the challenges and key objectives

We developed a love vs hate theme and applied that to this call for entries. Each side of the poster was dedicate to one of the two emotions people feel towards the advertising and design industries and the word mark in the middle read love when viewed from one side and hate from the other.



Describe how you arrived at the final design

The love vs hate theme is a relevant theme that our target would connect with.



Give some indication of how successful the outcome was in the market

The design of the poster received lots of talk and praise from people in the industry and did it's job to create buzz about the upcoming show.