The New Yorker Design & Branding Art Out Of Context, 5 by Miami Ad School San Francisco

Art Out Of Context, 5
The Design & Branding titled Art Out Of Context, 5 was done by Miami Ad School San Francisco advertising agency for The New Yorker in United States. It was released in Oct 2017.
Advertising campaign for The New Yorker

The New Yorker: Art Out Of Context, 5

Brand
The New Yorker
Media
Design & Branding
Released
October 2017
Posted
October 2017
Market
United States
Industry
Newspapers
Agency
Miami Ad School San Francisco
Creative Director
Tu Phan
Art Director
Philip Tabah
Illustrator
Philip Tabah

Credits & Description:

Category: Media
Media: Integrated
Brand: The New Yorker
Agency: Miami Ad School
Geo: United States
Advertising School: Miami Ad School, San Francisco, USA
Creative Director: Tu Phan
Art Director: Philip Tabah
Illustrator: Philip Tabah
Published: October 2017
Description:
The campaign demonstrates how the New Yorker is entwined in New York arts and culture.
First Execution: New Yorker excerpts are taken out of context and placed on common New York items, making readers hungry for the full story.
Second Execution: We partnered with the "V for Wiki" app so New Yorkers could discover culture around them through New Yorker articles.
Third Execution: Spotify playlists created to accompany New Yorker articles so readers can immerse in content and appreciate its artistic significance.
Fourth Execution: "Captions for Humanity" game –– one player presents a cartoon from a White Card and the other players caption it with their funniest –– or most poignant –– Black Card.