Tramontina: Tramontina Tutorial Comics [image]

Credits & Description:

Agency: J. Walter Thompson
Client: Tramontina
CD: Ricardo John, Humberto Fernandez, Diego Wortmann, Mariana Borga
Agency Producer: Maisa Delgado, Carolina Florentino, Lincoln Braga
Photographer: Régis Fernandez
CW: Rodrigo Rocha
Assistance: Lilian Chwartzmann, Renata Dall Onder, Camila Roveda, Fabricio Soares, Juliana Hendges, Victor Molinari
Audio Production: Croacia
Creation: Edson Oda
Media: João Dabbur, Camila Bertoli, Gabriela Dib, Carolina Lopes, Nathalia Silva
Planning: Mari Quintanilha, Marcus Pesavento, Gabriel Lopes,
Post-Production / Finishing: Cadux Studio e La Matta
Art and Illustrations: Handquarters
Color Grading: Dimitri Lucho
AD: André Mezzomo
Production Company: Handquarters
Diretor: Rafael Grampá e Cadu Macedo
DOP: Paulo Zaracla
Synopsis:
We took the Master of Churrasco to the place where all great heroes are: comic books. Additionally, we created comics that are also churrasco tutorials. It is a fun way to show consumers how to use the brand’s products, with interactive content pieces that turn the reader and Tramontina’s products into characters. A language that had never been used in Brazil in this segment. The Tutorial Comics were illustrated by Brazil’s best-known comic book expert: Rafael Grampá. DC Comics’ official comic book artist and the only Brazilian to ever win the Will Eisner award, the comic book Oscar.