Vangardist Magazine Design & Branding, Case study The HIV+ Issue by Saatchi & Saatchi Geneva
Vangardist Magazine: The HIV+ Issue
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| DIRECT | PRODUCT & SERVICE: PUBLICATIONS & MEDIA | SILVER |
| PR | SECTORS: MEDIA, ARTS & ENTERTAINMENT | BRONZE |
| MEDIA | USE OF MEDIA: USE OF PRINT | BRONZE |
| DIRECT | USE OF DIRECT MARKETING: DIRECT RESPONSE PRINT OR STANDARD OUTDOOR (INCL.INSERTS) | GOLD |
| DIRECT | USE OF DIRECT MARKETING: FLAT MAILING | SILVER |
| Golden Drum, 2015 | ||
| Direct communication | Publications | Golden Drum Grand Prix |
| LIA (London International Awards), 2015 | ||
| Media Promotion | Gold Winner | |
| Design | Branded Content | Gold Winner |
| Design | Innovative Use of Design | Silver Winner |
| Design | Editorial Design | Bronze Winner |
| Eurobest Awards, 2015 | ||
| Branded Content & Entertainment | Original Printed Content | Gold Eurobest |
| Direct | Use of Direct Marketing: Direct Response Print or Standard Outdoor, including Inserts | Bronze Eurobest |
| Media | Use Of Media: Use of Print | Bronze Eurobest |
| PR | Pr: Practices & Specialisms: Events & Experiential (incl. stunts) | Grand Prix |
Credits & Description:
Advertiser: VANGARDIST MAGAZINE
Agency: SAATCHI & SAATCHI SWITZERLAND
Geo: Switzerland
Sound Design & Mix/Sound Editing/Composer: Alex Nicholls-Lee(Wave Studio Amsterdam)
Producer/Producer: Andy Gulliman(Saatchi & Saatchi)
Director/Producer/DOP: Arlene McGann(Pulse Films)
PR: Ben Robinson(Freuds)
Sound Design & Mix/Sound Editing/Composer: Ben Tomlin(Wave Studio Amsterdam)
Director/Producer/DOP: Clemens Krueger(Pulse Films)
Finance Director/Executive Assistant: Jasmine Wikstrom(Saatchi & Saatchi Switzerland)
Executive Creative Director: Jason Romeyko(Saatchi & Saatchi Switzerland)
Creative Director: John Pallant(Saatchi & Saatchi)
Sound Design & Mix/Sound Editing/Composer: Juan Pablo Thummler(Wave Studio Amsterdam)
CEO/CEO: Julian Wiehl(Vangardist)
Executive Producer/Producer/Supervisor: Julie Evans(VFX)
Senior Designer/Art Director/Account Manager: Lennert Vedts()
Senior Designer/Art Director/Account Manager: Magda Weyrer()
Executive Producer/Producer/Supervisor: Mark Stannard(VFX)
Planner: Melissa Masurel(Saatchi & Saatchi Switzerland)
Senior Designer/Art Director/Account Manager: Nicolas Pignatelli()
Director/Producer/DOP: Oliver Würffell(Pulse Films)
Designer/Art Director: Stijn Klaver(Saatchi & Saatchi)
Producer/Producer: Vicky Cullen(Saatchi & Saatchi)
CEO: Andrea Pedrazzini(Saatchi & Saatchi Switzerland)
PR: Andrzej Moyseowicz(Freuds)
CEO/CEO: Carlos Gomez(Vangardist)
Account Director: Emma Jenkin(Saatchi & Saatchi Switzerland)
Account Manager: Guendalina Gennari-Curlo(Saatchi & Saatchi Switzerland)
Executive Producer/Producer/Supervisor: Guenn Hardouin(VFX)
Copywriter/Art Director: Gustavo Figueiredo (Saatchi & Saatchi Switzerland)
EMEA PR/PR: Isobel Kerr-Newell(Saatchi & Saatchi)
Executive Creative Director: Jan Teulingkx(Saatchi & Saatchi Switzerland)
Finance Director/Executive Assistant: Jean-Pierre Maler(Saatchi & Saatchi Switzerland)
Planner: Luca Conte(Saatchi & Saatchi Switzerland)
: Lukas Burian(Vangardist)
Executive Producer/Producer/Supervisor: Richard Fearon(VFX)
Copywriter/Art Director: Rob Wetton(Saatchi & Saatchi Switzerland)
Designer/Art Director: Roger Kennedy(Saatchi & Saatchi)
WWCD Digital: Tom Eslinger(Saatchi & Saatchi NY)
EMEA PR/PR: Zoe Kent(Saatchi & Saatchi)
Description of the Project:
Despite 30 years of campaigning, between 2004 and 2013 there was an 80% increase in the number of new HIV
infections. For this reason, to coincide with Vienna’s Life Ball, Vangardist decided to dedicate their whole edition to the
topic. Every word, line and picture of a 3000 special edition print run was printed with a combination of HIV+
blood and ink. By further putting the issue into a sealed wrapper, people picking up the magazine were confronted with an additional dilemma- break the seal and break the stigma, or ignore the issue. In just a few weeks we have achieved the following results: 9 million people shared and commented, 54 million reach, and 2.9 million USD in earned media.