WhiteWave Foods: Silk vs Milk

Credits & Description:

Category: Exhibitions & Live Events
Advertiser: WHITE WAVE FOODS
Product/Service: SILK
Agency: LEO BURNETT TORONTO
Date of First Appearance: Apr 30 2010
Entrant Company: LEO BURNETT TORONTO, CANADA
Chief Creative Officer: Judy John (Leo Burnett, Toronto)
Creative Director: Judy John (Leo Burnett, Toronto)
Creative Director: Lisa Greenberg (Leo Burnett, Toronto)
Copywriter: Josh Rachlis (Leo Burnett, Toronto)
Art Director: Dave Tupper (Leo Burnett, Toronto)
Designer: Scott Leder (Leo Burnett, Toronto)
Print Producer: Anne Peck (Leo Burnett, Toronto)
Media placement: Posters - Conference Instillation - April 2010
Media placement: Cow Hides - Conference Instillation - April 2010
Media placement: Milk Cartons - Conference Instillation - April 2010

Describe the brief from the client
That mission? Tell consumers that they can help the environment by switching from cow’s milk to Silk soy milk.

Describe the challenges and key objectives
We needed to make attendees aware of Silk’s new mission.

Describe how you arrived at the final design
Overall Program - Silk soy milk was holding an internal conference for their employees.