Xtra Space Self Storage: Storage Business Card

Credits & Description:

Advertiser: XTRASPACE SELF STORAGE
Agency: Y&R SOUTH AFRICA
Category: Special Build
Advertising campaign: STORAGE BUSINESS CARD
Photographer: Justin Patrick (Justin Patrick Photography)
Designer: Gareth Owen (Y&R South Africa)
Creative Group Head/Copywriter: Nkanyezi Masango (Y&R South Africa)
Chief Creative Officer: Graham Lang (Y&R South Africa)
Production Manager: Rory Bonnes (Y&R South Africa)
Executive Creative Director: Rui Alves (Y&R South Africa)

Client Brief Or Objective
Xtra Space provides storage facilities throughout South Africa, for personal and business needs. We needed a cost-effective device that communicates the service to potential customers. Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. To demonstrate the benefit of Xtra Space, we designed a business card that stores other business cards.

Implementation
To demonstrate the benefit of Xtra Space, we designed a business card that stores other business cards.

Execution
The business card does the same job as Xtra Space. It creates space and protects the contents. In addition, we gave it a cardboard look because it resembles the boxes used for moving goods.

Outcome
Xtra Space reported a 50% increase in number of calls, emails and hits on their site from people who were given the card.This resulted in 76% of XtraSpace’s self-storage unit facilities being leased out.