Y&R Design & Branding THE 3CC PAMPHLET by Y&R New York

THE 3CC PAMPHLET
The Design & Branding titled THE 3CC PAMPHLET was done by Y&R New York advertising agency for Y&R in United States. It was released in Mar 2013.
Advertising campaign for Y&R

Y&R: THE 3CC PAMPHLET

Brand
Y&R
Media
Design & Branding
Released
March 2013
Posted
March 2013
Market
United States
Industry
Advertising agencies, Business equipment & services
Agency
Y&R New York
Copywriter
Rachel Delahunty
Copywriter
Aviva Epstein
Designer
Wendy Wen

Credits & Description:

Advertiser: YOUNG & RUBICAM
Agency: Y&R
Category: Household
Senior Designer: David Mindel (Y & R New York)
Chief Creative Officer: Jim Elliott (Y & R New York)
Copywriter: Rachel Delahunty (Y & R New York)
Copywriter: Aviva Epstein (Y & R New York)
Designer: Wendy Wen (Y & R New York)

Brief Explanation
There were mixed sentiments about leaving our iconic location. To quell any uncertainties we created a vehicle that was both positive and optimistic. We kept the look bright and fresh to get people amped.

Implementation
We’re an eclectic family of agencies, so to unify we selected a youthful, bright palette. By juxtaposing type, color and iconography it served as a metaphor for exchanging new ideas.

Client Brief Or Objective
To create an instructional kit to help prepare Y&R employees for the move from 285 Madison Avenue to their new home uptown at 3 Columbus Circle.

Outcome
It was highly received by everyone.