Ad Council Digital, Viral, Case study Love Has No Labels, 2 [alternative version] by R/GA New York

The Digital Advert titled Love Has No Labels, 2 [alternative version] was done by R/GA New York advertising agency for Ad Council in United States. It was released in Mar 2015.

Ad Council: Love Has No Labels, 2 [alternative version]

Released
March 2015
Posted
March 2015
Executive Creative Director
Executive Creative Director
Production Agency

Awards:

Cannes Lions, 2015
DIRECTPRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGESGOLD
OUTDOORAMBIENT: LIVE ADVERTISING AND EVENTSSILVER
CYBERBRANDED TECH: SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT)BRONZE
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF DIGITAL MARKETINGSILVER
DIRECTUSE OF DIRECT MARKETING: TARGETED AMBIENT MEDIA: LARGE SCALESILVER
TITANIUM AND INTEGRATEDTITANIUM AND INTEGRATEDBRONZE
Clio Awards 2015
Branded EntertainmentPublic Service: Event/ExperientialSilver
DirectPublic Service: Out of HomeBronze
Engagement/ExperientialPublic Service: AmbientSilver
Out of HomePublic Service: AmbientGold
Integrated CampaignPublic Service: Integrated CampaignGold
Public RelationsPublic Service: Special EventSilver
LIA (London International Awards), 2015
Design-Grand LIA
IntegrationIntegrationBronze Winner
DigitalPublic Service/Social Welfare CampaignGold Winner
Non-TraditionalPublic Service/Social WelfareSilver Winner
DigitalViralGold Winner
DesignExperiential MarketingGold Winner
DesignNon-ProfitGold Winner
Non-TraditionalExperientialSilver Winner
D&AD Awards, 2016
PRUse of EventsWood Pencil
Digital MarketingSocial VideoGraphite Pencil
DirectDirect Response/AmbientGraphite Pencil
DirectDirect Response/Film AdvertisingWood Pencil
One Show, 2016
Cross-PlatformNon-Profit - Integrated Branding / Integrated BrandingBronze Pencil
Cross-PlatformNon-Profit - Experiential Advertising / Experiential AdvertisingSilver Pencil
DesignNon-Profit - Environmental / Immersive Design / Environmental / Immersive DesignGold Pencil
Public RelationsNon-Profit - Brands, Products & Services / Brands, Products & ServicesGold Pencil
DirectNon-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)Silver Pencil
DirectNon-Profit - Ambient / Environmental / Ambient / EnvironmentalBronze Pencil
International ANDY Awards 2016
EventsPublic ServiceSilver
Web FilmPublic ServiceGold
Facebook Awards 2015
The WinnersFacebook For GoodGold Award
The WinnersIntegrated CampaignGold Award

Credits & Description:

Advertiser: ADCOUNCIL
Agency: R/GA
Geo: USA
Target: USA · North America
Language: English (US)
Objectives: Awareness
Tags: Other, North America, English (US), Awareness, TV, Print, Online, OOH  
Director: Danielle Levitt(Persuade + Influence)
Senior Producer: Diego de la Maza(R/GA)
Client: Heidi Arthur(AdCouncil)
Executive Producers: Jerry Solomon, Edward Grann(Persuade + Influence)
Head of Production: Kat Friis(R/GA)
...

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