Addict Aide Digital, Case study Like My Addiction [image] by BETC

Clio Awards 2017
Public Relations	Public Service: Cause Related	Bronze
Direct	Public Service: Social Media	Bronze
Social Media	Public Service: Single Platform Campaign	Bronze
Kinsale Shark Awards 2017
Print / Outdoor / Ambient / Digital	International Digital: Social Media	Silver
Cannes Lions 2017
Cyber	Social: Social Purpose	Silver Lion
Mobile	Social: Social Purpose	Bronze Lion
Mobile	Social : Social Trends	Gold Lion
Cyber	Social: Innovative Use of Social or Community	Gold Lion
PR	Digital & Social: Social Community Building / Management	Gold Lion
PR	Digital & Social: Innovative Use of Social Media	Silver Lion
Direct	Campaign: Low Budget / High Impact Campaign	Bronze Lion
Promo And Activation	Campaign: Low Budget / High Impact Campaign	Silver Lion
Direct	Digital & Social: Use of Social Platforms	Silver Lion
Promo And Activation	Digital & Social: Use of Social Platforms	Gold Lion
PR	Sectors: Charities & Non-profit	Bronze Lion
Promo And Activation	Sectors: Charities & Non-profit	Gold Lion
Media	Sectors: Charities & Non-profit	Silver Lion
PR	Practices & Specialisms: Content-led Engagement & Marketing	Silver Lion
Cyber	Web Campaign: Charities & Non-profit	Silver Lion
Mobile	Social : Content for User Engagement	Silver Lion
Mobile	Social : Targeted Communication	Bronze Lion
Promo And Activation	Digital & Social: Use of Mobile	Bronze Lion
Media	Excellence in Media: Excellence in Media Insights & Strategy	Silver Lion
Eurobest Awards 2017
Direct	Use Of Social Platforms	Bronze Eurobest
Promo & Activation	Use Of Social Platforms	Silver Eurobest
Direct	Use Of Mobile	Bronze Eurobest
Promo & Activation	Use Of Mobile	Bronze Eurobest
Interactive	Social Purpose	Bronze Eurobest
Interactive	Charities & Non-profit	Gold Eurobest
Promo & Activation	Charities & Non-profit	Gold Eurobest
Media	Charities & Non-profit	Gold Eurobest
Media	Excellence In Media Insights & Strategy	Gold Eurobest
Mobile	Social For Mobile	Silver Eurobest
PR	Social Community Building / Management	Gold Eurobest
PR	Innovative Use Of Social Media	Bronze Eurobest
Cristal Festival 2017
Digital	NGO / Charity / General Interest	Gold

Credits & Description:

Title: Like My Addiction
Agency: Betc
Brand: Addictaide
Country: France
Entrant Company: Betc, Paris
Advertising Agency: Betc, Paris
Production Company: Gum, Paris / Francine Framboise, Paris
Chief Creative Officer: Stéphane Xiberras (Betc)
Brand Manager: Amine Benyamina (Addictaide)
Brand Manager: Michel Reynaud (Addictaide)
Agency Management: Catherine Emprin (Betc)
Agency Management: Isabelle Picot (Betc)
Art Director: Ra...