Always Digital, Case study BackMeApp [image] by Leo Burnett Milan

BackMeApp [image]
The Digital Advert titled BackMeApp [image] was done by Leo Burnett Milan advertising agency for Always in Italy. It was released in Mar 2015.

Always: BackMeApp [image]

Brand
Released
March 2015
Posted
March 2015
Market
Executive Creative Director
Executive Creative Director
Client Service Director
Copywriter
Art Director
Production Agency
Production Agency

Awards:

Cannes Lions, 2015
MOBILEMOBILE APPLICATIONS: CORPORATE IMAGE & COMMUNICATIONSILVER
Kinsale Sharks Awards, 2015
DigitalInternational Digital - Website Apps or Mobile AppsBronze Winner
DigitalInternational Digital Craft - NavigationSilver Winner
DigitalInternational Digital Craft - Innovative Use of TechnologyBronze Winner
LIA (London International Awards), 2015
DigitalAppsSilver Winner
DigitalCosmetics/Toiletries/PharmaceuticalsSilver Winner
Epica Awards 2015
MobileMobile SitesGold
Eurobest Awards, 2015
MediaProduct & Service: Fast Moving Consumer GoodsBronze Eurobest
MediaMedia: Digital & Social: Use of Mobile DevicesSilver Eurobest
PRPr: Digital & Social: Use of Digital in a Pr campaignBronze Eurobest
Red Apple International Advertising Festival 2015
Digital advertising (interactive tools)Mobile and touch-pad campaigns and applicationsFirst (Gold)
One Show, 2016
MobileCraft - App Design / App DesignMerit

Credits & Description:

Client: Procter & Gamble
Product: Always Feminine Care
Entrant: Leo Burnett Italy Milan, Italy
Title: Always Backmeapp
Product/Service: Always Feminine Care
Entrant Company: Leo Burnett Italy Milan, Italy
Advertising Agency: Leo Burnett Italy Milan, Italy
Production Company: Fabbrica Virali Milan, Italy
Executive Creative Director: Francesco Bozza (Leo Burnett Co. Milan Italy)
Executive Creative Director: Alessandro Antonini (Leo Burnett Co. ...

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