APREC (Association For Cancer Research) Digital, Case study One Note Against Cancer, 2 by Publicis Conseil Paris

The Digital Advert titled One Note Against Cancer, 2 was done by Publicis Conseil Paris advertising agency for APREC (Association For Cancer Research) in France. It was released in Feb 2014.

APREC (Association For Cancer Research): One Note Against Cancer, 2

Released
February 2014
Posted
February 2014
Market
Creative Director
Director
Production Agency

Awards:

Kinsale Shark Advertising Festival 2014
DIGITAL: INTERNATIONAL DIGITALInteractive online experienceBronze
London International Awards 2014
Non-TraditionalBranded ContentBronze Winners
Cristal Awards, 2014
DIGITAL & MOBILECHARITY / GENERAL INTERESTEMERALD
BRAND ENTERTAINMENT & CONTENTBest Use or Integration of Digital or Social MediaEMERALD
BRAND ENTERTAINMENT & CONTENTBEST USE OR INTEGRATION MUSICEMERALD
PRCelebrity EndorsementCRISTAL
PRCelebrity EndorsementGRAND CRISTAL FRANCE
PRBEST USE OF DIGITAL PRCRISTAL
CONSUMER MARKETINGBest use of digital in a promotional campaignCRISTAL
CONSUMER MARKETINGBest use of direct marketing led by digital & socialSAPPHIRE
CONSUMER MARKETINGBest use of promo & activation led by digital & socialCRISTAL
CONSUMER MARKETINGBest integrated campaign led by direct marketingSAPPHIRE
CONSUMER MARKETINGBest integrated campaign led by promo & activationSAPPHIRE
The New York Festival, 2015
Direct & CollateralUse Of Medium: Social Media & Viral MarketingTHIRD PRIZE AWARD
Cresta Awards, 2015
Branded Entertainment(Branded Entertainment) - BRANDED ENTERTAINMENTBronze

Credits & Description:

Agency: Publicis Conseil
Category: Interactive online experience
Client: APREC
WEBSITE http://www.onenoteagainstcance...
CREDITS
Creative Director: Olivier Altmann
Creative Team: Mathieu Degryse (Copywriter), Yves-Eric Deboey (AD), Thierry Lebec (Copywriter), Benedicte Potel (AD), Fanny Chevalier (Assisting AD)
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