Ariel Digital, Case study Dads #Sharetheload (Integrated Case) [image] [english] by BBDO Mumbai
![Dads #Sharetheload (Integrated Case) [image] [english]](https://fcdn.me/728/149/ariel-dads-sharetheload-integrated-case-image-d3e7705d27a9d70ca0e1829f52.jpg "Dads #Sharetheload (Integrated Case) [image] [english]")
The Digital Advert titled Dads #Sharetheload (Integrated Case) [image] [english]
was done by BBDO Mumbai advertising agency for Ariel in India. It was released in Oct 2016.
Ariel: Dads #Sharetheload (Integrated Case) [image] [english]
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Awards:
| Cannes Lions 2016 | ||
|---|---|---|
| Cyber | Social: Social Purpose | Bronze Lion |
| Spikes ASIA 2016 | ||
| Integrated | - | Bronze Spike |
| Digital | Web Campaign: Fast Moving Consumer Goods | Bronze Spike |
| Digital | Online Video: Social Video | Gold Spike |
| Digital | Integrated: Integrated Multi-Platform Campaign (Online & Offline) | Gold Spike |
| Digital | Social: Social Purpose | Silver Spike |
| Digital | Social: Community Building / Management | Bronze Spike |
| Direct | Campaign: Integrated Campaign Led by Direct | Bronze Spike |
| PR | Sectors: Fast Moving Consumer Goods | Silver Spike |
| Media | Sectors: Fast Moving Consumer Goods | Bronze Spike |
| Media | Campaign: Use of Integrated Media | Gold Spike |
| Cristal Awards 2016 | ||
| Integrated | - | Sapphire (Silver) |
| Grand Cristal Awards | - | Grand Cristal |
| Digital | Viral film | Cristal (Gold) |
| Film | Viral film | Cristal (Gold) |
| Media | Integrated Campaign | Sapphire (Silver) |
| Corporate & PR | Best use of social media | Emerald (Bronze) |
| Brand Culture | Best integrated brand culture | Grand Cristal |
| Brand Culture | Best integrated brand culture | Cristal (Gold) |
| Marketing Innovation | Best societal transformation | Cristal (Gold) |
| D&AD Impact 2016 | ||
| Diversity & Equality | - | White Pencil |
| ADFEST 2017 | ||
| Promo Lotus | Best Integrated Promo Campaign | Bronze |
| D&AD 2017 | ||
| Creativity for Good | Advertising & Marketing Communications/Brand | Wood Pencil |
| Branding | Brand Experience & Environments | Wood Pencil |
Credits & Description:
Agency: Bbdo India
Client: P&G India
Brand: Procter & Gamble India
Country: India
Advertising Agency: Bbdo India, Mumbai
Entrant Company: Bbdo India, Mumbai
Media Agency: Bbdo India, Mumbai
Pr Agency: Bbdo India, Mumbai
Production Company: Red Ice Films, Mumbai
Additional Company: Red Ice Films, Mumbai
Chairman & Chief Creative Officer: Josy Paul (Bbdo India)
Film Director: Shimit Amin (Red Ice Films)
Chief Executive Officer...
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![Ariel: Dads #Sharetheload (Integrated Case) [image] Digital Advert by BBDO Mumbai](https://fcdn.me/fe4/659/ariel-dads-sharetheload-integrated-case-image-1517875c2fbd819c858cfa28c3.jpg?h=260 "Dads #Sharetheload (Integrated Case) [image]")
![Ariel: Dads #Sharetheload [alternative version] Film by BBDO Mumbai, Red Ice Films](https://fcdn.me/d58/32a/ariel-dads-sharetheload-bd945e521a80d190553f7fce9a.jpg?h=260 "Dads #Sharetheload [alternative version]")
![Ariel Matic: Share The Load [1 min] Film by BBDO Mumbai, Red Ice Films](https://fcdn.me/254/295/ariel-matic-share-the-load-e964b55d479cce019c72ce3c90.jpg?h=260 "Share The Load [1 min]")
